How to use this information

Although the enterprise analysis presented here is based on the best information available, prospective producers should be aware of its underlying assumptions and the fact that the cost associated with any given material or activity can vary widely among operations. As presented, the analysis assumes income only from the direct sale of whole, Grade A berries for fresh eating. No supplementary income, either from value-added production and/or sales of Grade B berries or culls (e.g. for winemaking), is considered. In addition, the analysis limits its consideration of costs to those associated with vineyard establishment and maintenance, berry production, harvesting, and sorting. While other costs should be expected, they can vary widely based on choices about post-harvest storage, packaging, distribution, and marketing. Additional costs inherent to any farming system, such as utilities, equipment, land, taxes, etc. are also not included due to the wide variation among farms.

Given the above scope, the appropriate use of the presented information is as a reference for developing a more precise enterprise projection based on your own specific circumstances. While representative costs have been used in the analysis for all materials and activities, the potential ranges of such costs are also presented and explained to facilitate operation-specific modifications. In short, this analysis should be understood as a general, modifiable template to guide decision-making rather than as a final, static projection for a potential kiwiberry operation.